Big Data adoption can enable the sort of innovation that fundamentally alters the structure of a business, either in its products, services or organization. However, innovation management requires care: too many controlling forces can stifle the initiative and dampen the results, and too little oversight can turn a best intentioned project into a science experiment that never delivers promised results. It is against this backdrop that this chapter from Big Data Fundamentals: Concepts, Drivers & Techniques addresses Big Data adoption and planning considerations.