The current times are deeply impacted by social, mobile and complementary technologies in multiple ways. This article is to showcase and highlighted some potential use case and user scenarios where B2C and B2B marketers and pioneers of IoT could use data from previously overlooked sources and pull information in great details to influence buying and possibly many other user behaviors, touching upon the technical aspects of the business, data and information. This article is a recommended source of guidance for building a framework for the enterprises in the B2C and B2B space, helping them lay down tiered Big Data reference architecture for capitalizing on the power and potential of Big Data while keeping a sharp focus on security and governance. This article is a recommended read for architects and IT leaders who are on the verge of taking the Big Data plunge. There are so many things that you can re-do in the world of IT, but you just get limited chances, time and bandwidth to build good architecture; this article shall enable IT decision makers to build the Big Data architecture itself "right the first time."